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The DE has two main functions, 1st it is a glorified interactive digital portfolio and 2nd it is a screensaver displaying Herman Millers products. The DE was capable of functioning on a large range of displays including 40" HD touch screens and 15" laptops. The flexible design was widely used across the showroom and with much success was further installed at the Houston, LA, and DC showrooms. In 2010 the DE was upgrade and updated. It was then further deployed to the whole sales team to be used on the road and in the office as an inperson sales tool.
Additional digital pieces were built to gather and disciminate information during the 2010 NeoCon convention including Mindshare for collecting and displaying survey data in real time and an Interactive Floor Plan for internal sales strategies.
Credits
Direction: Office vs Office & Propp and Guerin